BMW India is likely to launch the two seater Roadster Z4 sports car in India in the second half of 2009 and it will be adding 10 dealers in Tier-II cities such as Coimbatore, Jaipur, Lucknow and Ludhiana as its India sales have exceeded expectations, said a top company executive.
“We grew 15% in the first quarter of 2009 and surpassed Mercedes Benz in the sales tally,” said BMW India president Peter Kronschnabl.
Mercedes Benz has been the leader in the India’s luxury segment for more than decade, but BMW has sold around 992 cars in the first quarter this year. BMW is currently planning to launch three more cars in India to keep the celebration with the growth momentum.
BMW Roadster Z4 will be matted with the folding hard-top that can run up to 250 kmph and is likely to be priced at Rs 50 to 60 Lakh and to be launched in the second half of this year.
“We are looking at incremental sales from untapped cities. Already, Ludhiana and Coimbatore are giving us sizable sales and we expect similar numbers from other tier-II cities,” said Mr Kronschnabl.
BMW India will also double its presence in Delhi, its biggest market, by adding two showrooms in Gurgaon and West Delhi to take the total number of dealers to 24 by the end-year. The company has also roped in HDFC Bank — the largest private player in the auto loan market — as a preferred financier. It already has a tie-up with ICICI Bank for car finance.
Its premium car rivals Mercedes Benz launched the new M-Class SUV and the C-Class, while the third largest player, Audi, had launched the new A4, A6 and Q7 in India this year. With sales growth of 22% in FY09 to 6,671 units, luxury cars remained the fastest growing segment.
2009 BMW Roadster Z4 Pictures:
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